“One strategy session is not enough to achieve results: execution is a key success factor for the implementation of any strategy. Even the best strategy can fail due to inaction and negligent attitude. A typical mistake is to lose time when switching to operations, waste energy and postpone all plans indefinitely: the session will not be useful with such attitude, and the cost of the strategic session will turn into lost time,” these were the words Anna Kalichkina, a business coach and moderator, concluded the strategic session with.